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If you are an internet marketer, then using an auto-responder is probably second nature to you. With the proper configuration, it can help you build stronger relationships with your potential customers.

Auto-responders aren’t limited to just automating responses. They can be used as a contact manager. For email management, they can be used to schedule future email blasts. In addition, they make building and storing multiple lists and email sequences a breeze because they remove all the annoying actions of manually doing it.

Auto-responders can be acquired two ways:

• Monthly subscription auto responders
With this type you don’t have to install it on your server. For newbies this may be the easier route. You will have to pay for this type monthly.

There are also some drawbacks to the subscription based auto-responder. You might have to pay more per month as your number of contacts grows. With the monthly service, you might be on the same IP address as other subscribers. Because of spam rules, your emails, may not always reach their intended contact. Subsequently, just buying your own rather than using a service can save you money.

• Server based auto-responders
The benefits of this type of auto-responder outweigh the drawbacks. To begin with, you will not be capped or penalized on the amount of contacts you have. Next, you can get an individual IP address from your host, which will eliminate email providers from blocking your IP address because of something that you didn’t do. And, you will have absolute control of your lists with this type, unlike the subscription based.

Configuring options on this type include being able to set how many emails get sent per minute among others. This may not be a big deal to you, but email providers will flag and potentially block IP addresses who try to send out too many emails at a time.

You will be able to save time, energy, and money if you know how to choose the right auto-responder. Pick carefully as this amazing tool can help you reap great rewards.