How To Make Your Wordpress Posts Search Engine-Friendly
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If you’re using Wordpress for your blog (if you’re not using it I highly recommend it!!) you may notice that it creates funny looking URL’s for your blog posts. A typical blog post may show up in Google like:
http://clickhereformorecustomers.com/?p=12
It’s hard to call your friends or clients and tell them to check out your latest post using a URL like that and it sure doesn’t help you get traffic to your blog from someone doing a Google search. When was the last time you searched Google for ?p=12?
Don’t fret because there’s an easy way to change the configuration in Wordpress so it uses the title of your blog post as your URL. If my latest blog post is titled “How To Use Wordpress” then the Wordpress URL would be:
http://clickhereformorecustomers.com/How-To-Use-Wordpress instead of http://clickhereformorecustomers.com/?p=12
If someone searches Google for “how to use Wordpress” they have a better chance of finding your blog if those keywords are displayed in your post’s URL. That’s why it’s really important to use good titles for your blog posts using targeted keywords.
To change Wordpress so it displays the title of your blog post in the URL log into your Wordpress Dashboard. Under Settings, choose Permalink. Select Custom Structure and enter /%postname%/
If you want to shorten the URL then change the Post Slug to a shorter name. You can shorten www.clickhereformorecustomers.com/How-To-Use-Wordpress to something like www.clickhereformorecustomers.com/wordpress by changing the Post Slug from How-To-Use-Wordpress to Wordpress.
In Wordpress 2.5x create a new post and then go to Manage All Tags which is located on the right side of the screen under Related. Scroll down the Tags screen to Add Tags and enter the new slug name under Tag Slug.
That’s it! You now have search engine-friendly URL’s for your Wordpress blog.
About the Author
Ted Prodromou is the Founder and CEO of Netbizexpert, Inc. an internet consulting firm. Ted has been working with the internet since 1991, long before Al Gore invented it.
Ted helps small businesses use the internet to promote their business. He makes your website “famous” on the internet using the latest techniques including blogging, podcasting, video, social media, social networking, and pay-per-click advertising.
For more information visit NetBizExpert.com
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