Blogackers

You’ve heard the stories about people making thousands, even tens of thousands of dollars a month from blogging. Well those stories really are true. It’s true that some people who really do make that much. But the vast majority of bloggers earn little or nothing for their efforts. One reason for the difference is the value the successful folks deliver.

It’s easy to create a blog. So easy in fact that there are over 100 million blogs out there. But only a tiny fraction make any money. Perhaps the biggest reason is that most blogs, regardless of the effort their creators put into them, give the visitor nothing unique that would cause them to come back again.

For a blog to deliver real value, it must have something special. Something about the blog must be unique and engaging. Either the content itself, or your opinions about the content, or in rare instances, the way your write. If you’re saying the same stuff as everyone else, with a generic style and middle of the road opinions, few people will care about your blog.

When it comes to delivering unique content, it helps to be an expert in the niche the blog covers. Experts can deliver value simply by providing information that isn’t readily available elsewhere. For those who aren’t in a position to write about unique aspects of the niche, the way you deliver the information has to provide the value your readers want.

Believe me when I tell you that 999 times out of 1000, the blog that has perfect spelling and grammar but nothing unique to say will lose out to one with flawed writing but something distinctive to say. It’s great if people love your style, but it is just as good if you make them angry. Drill it into your head that if you can’t engage your visitor’s emotions, and can’t give them unique information, your blog is doomed.

I hope you’re clear on the fact that you must deliver value, either in the form of unique content or emotionally-engaging style, if you want any chance of making serious blog income. Get this right and you’re well on your way.

To learn more about how blogs make money for their authors, click here.