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Pay-Per-Click Search Engine Marketing Handbook

Posted on 08 January 2006
Tags: Internet Marketing

You’ve got products. You’ve got a website. You’re ready to do business. Now, how do you get customers to your site? You will find the answers in the…

Pay-Per-Click Search Engine Marketing Handbook
Low Cost Strategies to Attracting NEW Customers Using
Google, Yahoo & Other Search Engines

This 200+ page book is widely considered the definitive handbook on Search Engine Marketing. In it, Pay Per Click (PPC) advertising pioneers Boris Mordkovich and Eugene Mordkovich share their knowledge from the most basic “Pay Per Click 101” information (like how Pay-Per-Click works; why it is so extraordinarily effective; how to craft an ad campaign that generates sales; and how to know what works, and what doesn’t) to the most advanced PPC strategies being used today, including contextual advertising, localized search, and click fraud.

In my view, this book is the PPC bible. Stunningly up to date, the authors seem intent on keeping it that way. Tracking, click fraud, branding, local advertising are all covered, plus plenty of background and tips from pros. Among much other material, the book identifies a top-ten PPC providers (Google, Yahoo!, FindWhat, Kanoodle, etc.), then lists 12 more second-tier providers (BrainFox, Findology, GoClick, etc.), then presents a table with 30 more PPC engines that offer pre-funded accounts.

Pay-Per-Click Handbook has a tremendous amount of advice, strategies, and information on search engine advertising. As you read through the book, you learn a great deal about the pros and cons of each PPC search engine. They provide detailed reviews of pay per click tools, management tools, tracking tools, and research tools. The book also delves deep into Google AdWords and Yahoo!’s Search Marketing (Overture), but it also goes into the 2nd and 3rd tier PPC engines and contextual components of PPC. This book is a no-brainer for anyone seriously using the PPC engines. For under $50, the coupons you get alone make it worthwhile.

After reading this book, you will learn:

How to put your site in front of 80% of Internet users in under 24 hours

How Pay Per Click can be used in any type of business to drive up sales and profits

How ad tracking software helps you KNOW true Return On Investment (and show you what works and what wastes your money)

Exciting new “Local” pay per click options that allow even hometown businesses to prosper online

How to choose best keywords AND bid effectively on them (and why #1 is usually not worth the money)

How to write a PPC ad to get better results than your competitors

How to expose your ads to thousands of people without paying a cent

How to use research and bid management tools

How businesses without a website can still use local PPC

If you can you trust the tools and reports the search engines provide?

What are the Top 10 PPC Search Engines

And, the Book covers in depth other vital marketing concepts important to any business, such as–

Website strategies to convert more visitors into buyers, then into repeat buyers (does your site work well?)

When you should use an outside marketing firm, and when you should do ot yourself

How to get thousands of people to view your ads without paying a penny

Split testing using 3rd party tools (the best way to determine the most effective ones)

Click fraud, and the tools, methods and techniques that protect your business online

Affiliate, partnership options and other ways to enhance profits with ZERO additional expense

Pay Per Lead, Pay Per Sale & Pay Per Call — and how to use them ALL

You also get full Reviews of the newest PPC tools and three appendices including an extensive Pay Per Click Glossary and Recommended Resources to help your business grow. Finally, the Authors asked 14 recognized experts in online marketing to share what they feel are the absolute most important things to do, and to avoid, to build a super-successful business on the Internet today. Their responses, along with the other detailed information in this one book, will revolutionize the way you do business online.